Angus 28 years of occupation career was spent in the company, can be described as full of "BMW". By the end of 2012, BMW group announced personnel changes, the former German President Unger (Engel Karsten) to replace the history of the old, became greater China president of the post.

Since 1985 from Munich University business management professional after graduation, Engelhard joined the BMW Group and subsequently served in Southeast Asia Regional Director, BMW and Rover South Korean President, President of BMW Thailand, Germany's BMW, senior vice president of, 2012 and led to the BMW in Germany to win the luxury car brand sales champion title.

But the Chinese market is changing. In the first quarter of 2013, China's luxury car market growth of only 4%, far below the 13% growth rate of the entire passenger car market. To remove the influence of the macroeconomic environment, bus procurement reform, competitors dropping distribution network, foreign brands of domestic etc., let the world's largest auto market filled with a murderous look at close quarters. Compared with the sydenko known as "China", China Angus came to the challenge is not easy.

Through the world's first luxury electric vehicle BMW I3 of it, the strict German managers, in the face of the reporter of each questions, answers, tirelessly to. An army marches on its stomach., at the beginning he visited the country about more than and 20 dealers. And he also said frankly, to understand the market, these are just the beginning.

Revolutionary i3

Reporter: I3 BMW such a pure electric vehicles, it is how the type of consumer groups?

Angus: electric cars in the target groups, the overall may be more young, they have a good level of education, state of mind is open, achievement, always pay attention to the environment to appreciate what sustainability. At the same time, they will enjoy the traditional BMW models dynamic driving experience. So it is possible they house the first car is BMW 5 series, and then choose such a car as a second car for short distance travel. We foresee this is actually a very big group, we believe that China will be the world's largest electric car market.

Reporter: BMW to pure electric car type I3 BMW high hopes, but industry analysts believe that I3 is difficult to profit, it is difficult to become a best-selling models, how do you see this comment on the market?

Angus: our expectation is that BMW I3 will start from the first generation of profit. At present, the group's investment in the I3 production facilities, more than 650 million euros, so far, this part of the cost has been digested.

Prior to this we conducted E MINI and E Active in the global scope of the real test. E MINI global conducted a total of 16 million km mileage test, to help us to grasp the actual needs. We get the conclusion is that the vast majority of users daily mileage does not exceed 64 kilometers, so we decided to BMW I3 mileage at about 160 kilometers, the figure makes the BMW I3 to achieve a very good balance between the weight and mileage.

This car has a very high torque, 0 to 100 km accelerated time in 7 seconds, feelings and driving engine of the BMW car is the same, so we expect sales of the BMW I3 if not a particularly high number, but in the global scope is can achieve profitability. Do not forget that in the second half of 2014 we will be listed on the I8 BMW models, which is plug-in hybrid models, but also a pure sports car.

Important is that we are a true pioneer in this field, our entire design philosophy is a new and revolutionary, from production of the application of carbon fiber, to the design concept of "life drive module, BMW has really changed the rules of the game.

Reporter: you had promised to help Chinese consumers to solve the problem of charging pile installation, the installation of this charge is who bear the burden of consumers or BMW?

Engelhard: we in the previous Mini E and active e test has been a lot of user feedback, the two projects in US and project partners together to bear the cost, energy companies accredited professionals to assess the user's operating conditions, to see him in more suitable for at home or in the office space charge charging facilities. In principle as long as there is an ordinary power socket, used with a cable car and a plug can be charged, but first you car to can reach the place. Technically, we give priority to the user to install charging pile, because the charging current can be stronger, the charge will be faster and more convenient. After the production of electric vehicles, electric pile installation costs will be paid by the user.

Reporter: launched the national catalog of energy-saving car promotion, mainly independent brand dominance, not in the popularization catalogue, cannot enjoy the Chinese government subsidies, nor into the green channel of the new energy vehicle Yaohao, BMW is how to deal with the specific situation? BMW thinks I3 in China, sales have encountered the greatest difficulty is what?

Angus: just for the show is not yet listed in BMW I3, now is too early to discuss such issues. But we are confident in the competitiveness of our products. Believe that the promotion of I3 BMW in the luxury car market, improve the market acceptance of electric vehicles will play a positive significance.

Whether it is China or the rest of the world, electric vehicles are facing a similar environment, such as market acceptance is not high, the customer's habits are different, inadequate infrastructure, dealer operational requirements, etc.. With the development of the industry and the growing popularity of electric vehicles, these will naturally be resolved. We believe that China will soon become the largest market for new energy vehicles, and believe that the government will take measures to build